Fleur Increases Appeal with Striking New Public Art Work

Church and Shuter’s striking tower received an extra boost of golden glam with a unique aluminum installation. The piece that is displayed directly above the main entrance to the Fleur, is 8 feet wide and 25 feet high, and features a wave pattern that inspired its name. Digital wave. According to Donovan, Minecraft, a popular video game he plays with his son, prompted him to enter a LEGO competition where he was able to focus on his passion for building geometric shapes, a passion that sparked the idea. of design. Donovan adds that he wanted to do what he does virtually in real life, which gave birth to the project.

“My approach to creating art is like when I make these LEGO pieces with tens of thousands of pieces, there’s this kind of obsessive, compulsive, repeated activity that I do, and even though it’s different. , it’s really a translation of that process, said Donovan.

The large installation was assembled off-site and carefully mounted on the tower using a crane. Donovan pointed out that even if he rose to the challenge, there were several factors that needed to be considered in the design process, including creating something that could withstand that of Toronto hard elements, while also making sure it looked substantial enough on the massive tower.

“It’s rare to have a piece of public art that can be mounted on a wall,” art consultant said Fela Grunwald who introduced Donovan as a candidate for Menkes. “They usually use freestanding sculpture. I thought of Matt because his series of interior LEGO works were in relief and that added an interesting sculptural element.”

“What I like about the fact that public art is affixed to the exterior of the building is that this exterior work can be appreciated by the general public as well as residents, especially for a building like Fleur which adjoins the lively district Dundas Square,” noted Jared menkes, Executive Vice President, High Rise. “What attracted me to Matt’s work was that it was a simple concept with a very complex design. I also felt it added a nice touch to the building without take over.”

According to Donovan, the choice of gold anodization was a response to what he thought was good next to the building’s background color, adding that it reminded him of the anodized aluminum architectural details of the 50s and 60s.

Close to the action on Yonge Street, yet quietly sheltered, the Flower Tower soars from a unique three-story glass and stone podium designed by talented local firm architectsAlliance. A subtle garden theme, inspired by the surrounding Garden District, greets residents as they approach the elegant tower, which, like its community, is a symbol of fashion and art.

About Menkes Developments Ltd

Menkes Developments Ltd. is an award-winning, fully integrated real estate company involved in the construction, ownership and management of office, industrial, commercial and residential buildings. Founded in 1954, the company is one of the largest private promoters of Canada, with an emphasis on Greater Toronto Area. Menkes is known for its innovative, multidisciplinary approach and superior design, and is highly regarded as one of the most trusted builders in Toronto, with a solid reputation for quality and excellence in customer service. Past projects include the Four Seasons Hotel & Residences in Bloor-Yorkville, 25 York Street (Telus Harbor) and the Harbor Plaza /A York retail shopping complex. For more information on Menkes, please visit menkes.com and follow @MenkesLife.

SOURCE Menkes Developments Ltd

For further information: Media contact: Jamie Okorofsky, Director, Communications, Menkes Developments Ltd, [email protected]