Chanel Azur by Roman Feral is the latest piece of contemporary art in Chanel’s Heritage collection

In addition to the little black dress, the tweed jackets, the rows of pearls and a perfume Simply called No.5, Coco Chanel was known for welcoming some of the greatest artists of her time to her villa on the French Riviera. The revolutionary couturier forged close friendships with artists from Cocteau, Stravinsky, Picasso to Braque, drawing inspiration from them. Likewise, she, too, awakened their imaginations. There is even a short film on Chanel dans les arts accessible on the luxury brand’s website.

Salvador Dali was one of the greats who greatly influenced Chanel and vice versa. The couple developed a lasting friendship that inspired the Spanish surrealist to explore the world of sartorial art and costume design. There was even a rumor that the French couturier was having affairs with his artist friends. We will never really know if it was indeed a fact or a fiction. But we know that art held a special place in the heart of the fashion legend. Today, Chanel’s love for the arts continues to live on through the French HousePrivate collection of the artistic heritage of.

Joining this elite list is a young contemporary sculptor, Savage Roman. It is in July 2020 that he presents his sculptures of butterflies. The artist explains: “They are made with natural butterflies and protected by a personalized glass and mirror screen. As a young artist whose conscience has been greatly inspired by the codes of fashion and luxury, Feral’s sculptures incorporate these iconic symbols into one of nature’s most amazing gems: butterflies.

Feral recalls: “My works caught the attention of the Chanel team in 2020.” He showed at the Galeries Bartoux in Courchevel (in the French Alps), when Chanel Azul drew the attention of Houseartistic director of. The same collection also sold out within 24 hours of its appearance. “They [Chanel] acquired my work and started contacting me for the rights to use my works in exhibitions and museums. It was a rare achievement for the artist whose first collection was envisioned as a tribute to the great luxury houses of France. Besides Chanel, other brands showcased by Feral pieces included Christian Dior, Louis Vuitton and Cartier. He admits: “It is an honor for me to be recognized by one of the biggest names in luxury and to be part of Chanel’s private collection and heritage.

Following the success of his collection of luxury icons and natural butterflies, Roman decided to evolve with the use of bronze. This is how the Chanel Metalasse Bronze was born, launched at the end of 2020. He explains: “I presented my first Bronze sculptures in homage to CHANEL. Developed with the famous Bocquel art foundry, which has a long history of working with modern masters such as Caesar and Arman. Each piece is unique with bronze butterflies arranged with careful consideration. Iconic fashion items are recreated in great detail. The final result requires more than 90 hours of hand polishing and more than 30 kilos of bronze for a rendering of incredible nobility and purity.

Feral was only 29 when he first stormed the contemporary art scene. He exhibited at Art Basel and quickly began to honor top galleries around the world. “I released my colorful or ‘classic’ butterfly sculptures here in 2018,” said Roman. The Miami-based, Paris-raised artist represents a new movement among young creatives, integrating the culture of luxury with age-old techniques and the beauty of nature.

Roman feral Chanel Azur is currently part of Chanel’s private heritage art collection alongside other iconic works. Sources share that “it can be loaned or displayed in museums around the world at Chanel’s discretion.”